Where It All Began
Back in 2019, I was sitting in a cramped Tel Aviv café, frustrated by how disconnected traditional finance felt from the technological revolution happening around us. Everyone talked about AI and machine learning, but when it came to personal finance, people were still using the same old methods their grandparents might have used.
That's when the idea for Zelorra Kinaris crystallized – what if we could bridge this gap? What if we could make machine learning accessible and practical for everyday financial decisions?
The early days weren't glamorous. I spent months researching, testing algorithms on my own financial data, and talking to anyone who would listen about the potential of AI in personal finance. Many people thought I was crazy – after all, finance seemed so traditional, so resistant to change.
But something interesting happened. The more I dug into machine learning applications, the more I realized how naturally they fit with financial patterns. Markets have rhythms, spending has patterns, and investment behaviors follow predictable cycles. Machine learning wasn't just applicable to finance – it was almost designed for it.